CAC Calculator
Calculate your Customer Acquisition Cost (CAC) by dividing total sales and marketing spend by the number of new customers acquired. Compare CAC against customer lifetime value (LTV) to evaluate the sustainability and efficiency of your growth strategy.
Inputs
$
$
$
%
Results
CAC
$500
per customer
LTV
$1,680
per customer
LTV:CAC Ratio
3.4:1
Healthy
CAC Payback
7.1 months
CAC vs LTV Comparison
Acquisition Spend Breakdown
Last updated: Reviewed by the CalcMountain editorial team
Frequently Asked Questions
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